Menu

Gig Economy

Task Rabbite

Task Rabbite

Task Rabbite

Task Rabbite

Taskrabbite is a case study created as a course project to address user experience issues with rating system within the TaskRabbit app, a platform for gig freelancing.

Taskrabbite is a case study created as a course project to address user experience issues with rating system within the TaskRabbit app, a platform for gig freelancing.

Industry

Industry

Gig Economy

smart pillbox with companion application

Deliverable

Deliverable

Application Redesign

smart pillbox with companion application

Team

Team

1 graphic Designer, 3 UX Designers

Group project of 3 UX Designers, 1 Graphic Designer

Timeline

Timeline

Oct 2023

Oct 23 - Nov 23

Problem Sattement

TaskRabbit, a leading platform in the gig freelancing industry, faces significant issues with its current system for evaluating freelancers. The existing rating and review process is often inconsistent, biased, and lacks clarity, making it difficult for clients to make informed decisions and for freelancers to showcase their growth. This project aims to address these problems by redesigning the rating and review system to be more transparent, objective, and constructive. The goal is to create a more reliable evaluation process that empowers freelancers to demonstrate their improvement over time and provides clients with clearer, more accurate information to guide their decisions.

My role

I collaborated in the secondary research, ideation, design process (including wireframing, high-fidelity design, and prototyping), and user testing.

Problem Sattement

TaskRabbit, a leading platform in the gig freelancing industry, faces significant issues with its current system for evaluating freelancers. The existing rating and review process is often inconsistent, biased, and lacks clarity, making it difficult for clients to make informed decisions and for freelancers to showcase their growth. This project aims to address these problems by redesigning the rating and review system to be more transparent, objective, and constructive. The goal is to create a more reliable evaluation process that empowers freelancers to demonstrate their improvement over time and provides clients with clearer, more accurate information to guide their decisions.

My role

I collaborated in the secondary research, ideation, design process (including wireframing, high-fidelity design, and prototyping), and user testing.

Problem Sattement

TaskRabbit, a leading platform in the gig freelancing industry, faces significant issues with its current system for evaluating freelancers. The existing rating and review process is often inconsistent, biased, and lacks clarity, making it difficult for clients to make informed decisions and for freelancers to showcase their growth. This project aims to address these problems by redesigning the rating and review system to be more transparent, objective, and constructive. The goal is to create a more reliable evaluation process that empowers freelancers to demonstrate their improvement over time and provides clients with clearer, more accurate information to guide their decisions.

My role

I collaborated in the secondary research, ideation, design process (including wireframing, high-fidelity design, and prototyping), and user testing.

Process

Process

Process

Process

Research and problem identification

Research and problem identification

Ideation and wireframing

Ideation and wireframing

Useability testing and reiteration

Useability testing and reiteration

High fidelity and Prototyping

High fidelity and Prototyping

New Features

New Features

New Features

New Features

1

1

1

1

Problem overview

  • TaskRabbite lists taskers by price, rating, and completed tasks.

  • Many taskers are similar, making selection time-consuming.

  • Customers prioritize different qualities, such as:

    • Cleanliness

    • Speed

    • Communication and politeness

    • etc

Design Solution:

The new design introduces categorized features for taskers, based on the most frequently selected qualities from previous customer ratings.

Problem overview

  • TaskRabbite lists taskers by price, rating, and completed tasks.

  • Many taskers are similar, making selection time-consuming.

  • Customers prioritize different qualities, such as:

    • Cleanliness

    • Speed

    • Communication and politeness

    • etc

Design Solution:

The new design introduces categorized features for taskers, based on the most frequently selected qualities from previous customer ratings.

Problem overview

  • TaskRabbite lists taskers by price, rating, and completed tasks.

  • Many taskers are similar, making selection time-consuming.

  • Customers prioritize different qualities, such as:

    • Cleanliness

    • Speed

    • Communication and politeness

    • etc

Design Solution:

The new design introduces categorized features for taskers, based on the most frequently selected qualities from previous customer ratings.

before

After

2

2

2

2

Problem overview

  • While TaskRabbite allows taskers to find customers, images alone may not fully showcase their skills.

  • Some comments only show ratings, with no context linking them to the images or the specific service. This can lead to misinterpretation, especially when a tasker performs well but receives a lower rating due to high customer expectations.

Design Solution:

  • The new design introduces videos alongside photos to better demonstrate a tasker's abilities.

  • Each image and video is now linked to a specific comment and rating (if applicable).

Problem overview

  • While TaskRabbite allows taskers to find customers, images alone may not fully showcase their skills.

  • Some comments only show ratings, with no context linking them to the images or the specific service. This can lead to misinterpretation, especially when a tasker performs well but receives a lower rating due to high customer expectations.

Design Solution:

  • The new design introduces videos alongside photos to better demonstrate a tasker's abilities.

  • Each image and video is now linked to a specific comment and rating (if applicable).

Problem overview

  • While TaskRabbite allows taskers to find customers, images alone may not fully showcase their skills.

  • Some comments only show ratings, with no context linking them to the images or the specific service. This can lead to misinterpretation, especially when a tasker performs well but receives a lower rating due to high customer expectations.

Design Solution:

  • The new design introduces videos alongside photos to better demonstrate a tasker's abilities.

  • Each image and video is now linked to a specific comment and rating (if applicable).

before

After

3

3

3

3

4

4

4

4

Problem overview

  • The 5-star rating system lacks sufficient detail, with many users leaving comment sections empty, especially for lower ratings, leading to confusion.

  • Some customers give low ratings due to personal problems with the tasker.

Design Solution:

  • The new rating system requires raters to select qualities based on their given star (positive qualities for 5 stars, negative and positive for 4-0 stars), ensuring a qualitative comment.

  • Low ratings require approval of a video uploaded by the tasker from the service process for further verification, preventing unsubstantiated bad ratings.

Problem overview

  • The 5-star rating system lacks sufficient detail, with many users leaving comment sections empty, especially for lower ratings, leading to confusion.

  • Some customers give low ratings due to personal problems with the tasker.

Design Solution:

  • The new rating system requires raters to select qualities based on their given star (positive qualities for 5 stars, negative and positive for 4-0 stars), ensuring a qualitative comment.

  • Low ratings require approval of a video uploaded by the tasker from the service process for further verification, preventing unsubstantiated bad ratings.

Problem overview

  • The 5-star rating system lacks sufficient detail, with many users leaving comment sections empty, especially for lower ratings, leading to confusion.

  • Some customers give low ratings due to personal problems with the tasker.

Design Solution:

  • The new rating system requires raters to select qualities based on their given star (positive qualities for 5 stars, negative and positive for 4-0 stars), ensuring a qualitative comment.

  • Low ratings require approval of a video uploaded by the tasker from the service process for further verification, preventing unsubstantiated bad ratings.

What I learned

This project that I worked in a team helped me to first expand my soft skills like


What I learned

This project that I worked in a team helped me to first expand my soft skills like


What I learned

This project that I worked in a team helped me to first expand my soft skills like


What I learned

This project that I worked in a team helped me to first expand my soft skills like


Golnaz Safari - Visual Communication Designer

Driven by Creativity 
– Let's Explore How My Work Can Add Value to Your Team! your next big idea?

Golnaz Safari - Visual Communication Designer

Driven by Creativity 
– Let's Explore How My Work Can Add Value to Your Team! your next big idea?

Goran Babarogic

Driven by Creativity 
– Let's Explore How My Work Can Add Value to Your Team! your next big idea?

Nicey © 2024. Designed by Goran Babarogic

Nicey © 2024. Designed by Goran Babarogic